During LiquidLab event, a 4-daydays meeting withworkshops and conferences in the “Dall’idea al prodotto” initiative, Marco Cappellini will tell about Centrica’s experience, describing Uffizi Touch®, its declination for other contexts (Genus Bononiae, Vedute storiche di Firenze with the Centro Storico Unesco office, Officina Profumo Farmaceutica di Santa Maria Novella) and the Italian potentiality to improve its own cultural heritage, also economically.
