VINITALY, April 7th -10th 2013 VeronaFiere
Gambero Rosso stand
In the Italian market where counterfeited wine in Italy accounts for more than 18 million euro, the operators need to rely on new technologies to protect their products.
On the occasion of the 47th edition of Vinitaly, ViDiTrust in partnership with TT Tecnosistemi project will present an innovative anticounterfeiting solution, integrated with the patented technology ViSeQR®, for Italian wine brands. Thanks to ViSeQR® technology, the QRcode, enclosed in a security framework, becomes a fake-proof “smartstamp”.
ViDiTrust technology protects companies from counterfeiting, and ensures the traceability of products. Moreover ViSeQR® offers the companies the possibility to collect data and track the distribution channels of their products, thanks to the georeferenced of the checks.
At stand of Gambero Rosso, TT Tecnosistemi will provide live demonstrations of this innovative technology.
Marco Cappellini, President, and Giacomo Cancelli, CEO will be present for ViDiTrust at the stand.
SAVE THE DATE
April 9th 2013
Vinitaly 47th edition
VeronaFiere – stand Gambero Rosso
Hall 8 Stand C16
