Torino, 12 March 2014
Marco Cappellini, Centrica CEO, joins the “The next future of cultural marketing“, a workshop held by the Lingotto Conference Center in Turin during AMIEX (Art & Museum, International Exhibition Xchange).
AMIEX is the the first European marketplace connecting culture to business for the development, exchange and co-production of cultural events and exhibitions.
In the workshop, participants will discuss how the big data have changed the territorial marketing practices, and how communication can use the new tools such as storytelling and social media.
